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Research study and process of getting clients Marketing refers to activities a company undertakes to promote the buying or selling of an item, service, or excellent. It is one of the primary parts of business management and commerce. Marketers can direct their item to other organizations (B2B marketing) or directly to customers (B2C marketing). Regardless of who is being marketed to, a number of factors apply, including the point of view the marketers will use. Called market orientations, they identify how marketers will approach the preparation phase of marketing. The marketing mix, which outlines the specifics of the item and how it will be offered, is affected by the environment surrounding the product, the outcomes of marketing research and market research study, and the attributes of the item's target audience.

The term marketing, what is commonly understood as attracting clients, includes understanding gained by studying the management of exchange and is the organization procedure of determining, anticipating and satisfying clients' needs and wants. Marketing is currently specified by the American Marketing Association (AMA) as "the activity, set of organizations, and procedures for developing, communicating, providing, and exchanging offerings that have value for clients, customers, partners, and society at big". Nevertheless, the definition of marketing has progressed over the years. The AMA evaluates this definition and its definition for "market research" every three years. The interests of "society at large" were added into the meaning in 2008.

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The more recent definition highlights the increased prominence of other stakeholders in the new conception of marketing.  Look At This Piece  of marketing location more emphasis on the consumer relationship, as opposed to a pure exchange process. For example, prolific marketing author and teacher, Philip Kotler has evolved his definition of marketing. In 1980, he specified marketing as "satisfying wants and needs through an exchange procedure", and in 2018 specified it as "the procedure by which companies engage consumers, develop strong consumer relationships, and develop client value in order to catch value from consumers in return". A related definition, from the sales process engineering perspective, specifies marketing as "a set of processes that are adjoined and synergistic with other functions of a business targeted at achieving customer interest and fulfillment".